Leslie was recently interviewed by Kindred Together for their Shop Friday Feature. Take a peek...
Our Q & A with Newlie Co:
- Tell us a little about you, your shop and what you offer.
My brand is called Newlie and I design and sell stylish diaper bags that look like handbags. I founded my first company, Timi & Leslie, 17 years ago and had that company for 14 years. I then decided to move on and start something new. I’ve added new features to my new line of diaper bags and have been getting a great response.
2. What inspired you to open your shop?
I’ve always been an entrepreneur, starting when I was 7 years old. I knew when I left my first company I was going to start a new company very soon. It’s what I love to do!
3. How would you describe your shop’s style and feel?
The feel is FUN, CHEERFUL & STYLISH.
4. If you could give one piece of advice to fellow mamas on starting a business, what would it be?
I think it’s always good to do a little research and even find a mentor before you start your business. I’ve had so many moms take me out to coffee to pick my brain since I’ve been an entrepreneur in manufacturing for so many years. Know who your audience/customer is and know the best way to reach them. Also be consistent with the look of your brand and carry it through to everything- your website, marketing materials, social media- you make much more of an impact with a consistent, cohesive brand.
To read the rest of the interview visit Kindred Together!